Media Institutions 

An Institution is basically a money orientated organisation. They can generally produce there own entertainment, advertise it so we eventually end up watching or listening to it.

There are many different institutions but just one of the main ones is Walt Disney as they own most of the media companies we see everyday.

Here are some examples of products Institutions use:

1. internet 
2. film
3. print (magazine or newspapers)
4. music
5. broadcasting (television and radio)

These five main advertisement section in which the main way companies such as walt disney use in order to advertise there products. Walt disney use all of these methods because they have so many intertwined companies that they own.

examples of some of what walt disney own:

Touchstone pictures 

ESPN

Marvel Entertainment

Disney parks and resort

consumer products associated with Disney 

E.g. Disney channel & Disney Radio 

ABC entertainment 

Walt disney is a huge combination of businesses and many people do not realise just how much some institution really own. How ever institution such as Walt Disney try to stay close to there roots by only creating mainly wholesome family entertainment and by alway making sure there is a happy ending or an happily ever after.